SEO can help your website to gain higher Search Engine Rankings and thus helps in improving online visibility of your website.Before Search Engine Marketing, businesses were investing heavily into other forms of marketing to promote their products and services. Several promotion techniques such as radio advertising, television advertising are quiet expensive and are beyond the reach of small business owner. SEO promotion has higher success rate since it focuses on those users who are already interested in your business services. These users regularly search various search engines in order to locate business services and products.SEO marketing is surely one of the ground-breaking marketing techniques which will help your website to gain more exposure on various search engines. It will also help you to reach out to a large number of potential customers resulting in increased revenue and ROI.
Keep it Simple With SEO
57 percent: That's the number of small businesses that plan to budget more time and money on developing their Web sites in 2010, according to an Ad-ology research study. The reason? Internet marketing reaches potential buyers and clients across the world - it's critical for a company's Web site to be up and running, as well as easily accessible.
Now more than ever, it's imperative that small business learn the best and most effective ways to put their Web site to work to gain an edge, and there's one sure-fire way to do that: search engine optimization (SEO)
"A small business owner needs to take advantage of every possible competitive advantage, especially during this challenging economy - and having an effective Web presence is one of the best strategies to increase sales," Stephen Woessner, UW-La Crosse Small Business Development Center Outreach Coordinator and author of The Small Business Owner's Handbook to Search Engine Optimization, said in an interview with the Search Engine Guide, a blog dedicated to improve small business owners' search marketing.
The strategy is simply something business owners cannot afford to miss, as it can make any business rise to the top of a Google - or mobile - search. But for the fledgling small-business owner, there might not be enough time in the day to effectively use all 15 steps, while still keeping your business booming. For those entrepreneurs, focus on the following tactics:
1. Select keywords that are proven performers. These keywords should meet two criteria: They are realistic and have a track record for already popping up in search engines. Limit these keywords to two per page.
2. Create custom page titles. The page title is the first thing Google collects from a Web site. To increase search rankings, incorporate your two keywords into these pages titles using your hosting server or writing your own HTML.
3. Create custom META keywords. Optimize these words to make content consistent with the page title you created. Simply copy the content from the corresponding page and drop into the META keyword field of your site.
4. Create custom META descriptions. Keep your META description to 23 words to avoid "keyword density" and be sure to use your two custom keywords in this description. This will increase the number of clicks to your Web site because users will see the keywords they searched in the description.
The full interview is available at Search Engine Guide. For more information about the The Small Business Owner's Handbook To Search Engine Optimization, visit Atlantic Publishing Group.